Meet our Excitement Points®:
The rare moments where companies don’t just reach people or interest – but excite them.
Excitement
has the power to move mountains.
Companies invest trillions in customer centricity. Because companies that excite people, win. But customers are unimpressed: 80% of the companies say they are customer centric – only 8% of the customer agree.
Source:
Janhagen et. al (2020):
In Search of Signature Moments
Our Excitement Search Engine
We have built a unique cross industry and cross topics database of more than 375.000 Excitement Points® that keeps on growing. From the countless things companies do every day, our search engine finds the rare moments, that in fact spike out of the sea of sameness. Where companies don't just reach people or interest - but truly excite them.
What you will get out of Excitement Points®?
1
Where you excite today: We discover the complete view on your industry’s excitement profile. At which touchpoints your company excites people, with which topics and emotions, and also, what that is worth to people in the market.
Your Excitement Status
2
Your Excitement
Potential
Where you should excite: Our database gives us the power to not just analyse your excitement profile. But to calculate the emotional territory and touchpoints that provide the most value to your customers and with the biggest impact on your sales funnel.
3
Your Excitement
Activation
What you must do to get there: Learn not just from your competitors - but from the best companies cross industry how to excite people and win customers. And because your excitement performance is relative to your competition: we keep you up to date with what they are doing.
Find out what excites your customers - and how to excite better:
Spikes
Excitement Talk.
Spikes Excitement Talk is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding.
Check out
the last episodes!
